Tag Archives | Waze

Apple’s 2013 WWDC – Episode 73

Adam and Cory discuss why Facebook ads are better with social context, Apple’s 2013 World Wide Developer’s Conference, better known as WWDC, including the launch of iTunes Radio, the introduction of flat design, LinkedIn integration, camera app updates, and more, Google buying the mobile navigation app Waze and what it signals for the future of travel, Jello’s innovative #FML campaign, avoiding common smartphone website misconfigurations, and more.

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Electing Obama With Social Media – Episode 44

Adam and Cory Discuss the 2012 presidential election and how Barack Obama used social media to his advantage, President Obama’s photo becomes the most liked photo ever on Facebook and Twitter, how big data played a big role in predicting election results, why the election may have been Instagram’s first mainstream event, Facebook and Foursquare turn votes into real-time data, Instagram’s new web profile and what companies should know about this new feature, Google’s new Google Wallet card and how a physical card could help adoption of the mobile payment system, Foursquare’s new ratings system and why it makes Foursquare a serious competitor to Yelp, Facebook testing Pages Feed to help brands get exposure, Waze adding ads to their geo-location service and why this could be a great opportunity for small business, how to get more creative with your photography, and more!

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Twitter For Marketers: Present & Future – Episode 25

Adam and Cory take a deep dive into Twitter for brands and marketers, looking at how you can take advantage of recent changes, and what the future looks like for the network, including Twitter use statistics for 2012, new hashtag pages and how they will focus branded conversation around the hashtag, Twitter’s first TV commercial and why it means the company is ready to take the network to the next level, turning off replies for larger brands and why this will free you up to have more conversations, expanded Tweets and how they will bring images, videos, blog posts and other media into the Twitter experience, deeper Facebook integration to bring your Twitter communication into other networks, suggested followers that will help you build a relevant audience and start meaningful conversations, tailored trends and why you no longer need to chase after unrelated topics, unlimited retweets and how you can use retweet counts to spy on your competition, Toyota’s Tweets for Sweets campaign and how you can easily bring Twitter rewards to the offline world, a review of the Hibari Twitter app and how you can use it as a secondary app to find valuable opportunities for engagement, interviews with Di-Ann Eisnor of Waze and how Waze builds a mobile-focused product and an incredibly strong and dedicated community, and Kipp Jones of Skyhook Wireless and how internal location will change the way we think of geo-location services, Oreo’s pride image and how taking a stand on controversial issues can help you develop passionate and loyal fans, Carly Rae Jepsen’s Call Me Maybe meme and what it looks like when a video truly goes viral, Square’s new rewards platform and how it will help businesses retain their most valuable customers and find new ones, and more.

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