Tag Archives | Penguin

Search Engine Optimization (aka SEO) – Episode 33

Adam and Cory discuss the state of SEO and internet marketing in 2012, including the split between organic and paid clicks, the top SEO tools being used and if you can use only the free SEO tools from Google, how SEO has changed in big ways, including the addition of social signals from Twitter, Facebook and Google+, authorship markup, content quality, page speed and appetizing results, a look at Google’s Penguin and Panda updates and how they have changed search result quality, what content works well for SEO and whether or not you should be paying attention to YouTube, a review of the WordPress SEO by Yoast plugin, how it makes social optimization like the Facebook Open Graph and Pinterest easy, and how it compares to the All In One SEO Pack, Twitter’s recent changes to their API and how it will effect 3rd party developers, Instagram’s new business blog and the best practices that they share, Facebook opening up in-line tagging to Open Graph apps, and tips on what you can do, including a look into your important keywords and getting familiar with Google’s Webmaster Tools, to get started with SEO today.

Show Notes:

Shady Socialcam Tactics – Episode 19

Adam and Cory discuss their troubles with Google+ Hangouts On Air, Pew’s survey of smartphone owners and their location-based service usage, tips for making the most of location-based service marketing, Google’s penguin update and what it means for your search engine optimization, Twitter’s effect on Google search results, new data that indicates Google+ is a ghost town and what you should do in response, GM pulling their $40 million Facebook spend, shady tactics being used by Socialcam to boost their app, and more.

Show Notes: