Tag Archives | nielsen

Facebook Opens A Store – Episode 40

Adam and Cory discuss why 2012 is the year of the mobile election and how presidential candidates are using mobile to advertise, fund raise, and register voters, Twitter’s response to the Presidential Debate and why 2nd screen viewing may play a key role in this election, how PBS took advantage of their Big Bird moment, how Twitter is shaping ads to their platform and what smart advertisers are doing to maximize the opportunity, Twitter’s new Nielsen Brand Impact polls and what they signal about the future of the social network, an interview with Seth Grimes, Facebook adding a Want button and Collections to create a Pinterest alternative and how they could combine Collections with Gifts to create a billion dollar opportunity by opening a Facebook Store, Facebook’s first ad and why they think the world is made of chairs, WebPlatform.org and what it could mean for the future of mobile development, brands that accidentally post inappropriate Tweets, why you should develop a social media emergency plan and what that plan should contain, and more.

Show Notes:

Second Screen Marketing – Episode 4

Adam and Cory discuss second screen marketing and advertising in anticipation of the 2012 Super Bowl, studies and statistics that support this second screen trend, sample campaigns from Shazam, Chevy’s Game Time app, Coca-Cola’s Polar Bear Bowl, USA Networks’ Character Chatter network, Twitter as a second screen platform, and the various companies that are driving the growth of second screen marketing, including Shazam, GetGlue, IntoNow, Arktan, Viggle and Echo.

Show Notes:





This Post Sponsored By Google – Episode 1

Adam and Cory discuss Nielsen’s report on the State of the Media, Google’s new Search Plus Your World initiative, Google’s Chrome sponsored story debacle, innovative new AR billboards from Domino’s, the new Doritos Crash the Super Bowl TV spots and Obama joining Instagram.

Show Notes: