Second Screen Marketing – Episode 4

Adam and Cory discuss second screen marketing and advertising in anticipation of the 2012 Super Bowl, studies and statistics that support this second screen trend, sample campaigns from Shazam, Chevy’s Game Time app, Coca-Cola’s Polar Bear Bowl, USA Networks’ Character Chatter network, Twitter as a second screen platform, and the various companies that are driving the growth of second screen marketing, including Shazam, GetGlue, IntoNow, Arktan, Viggle and Echo.

Show Notes:
Studies

News

Examples

Companies

Resources

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