Shady Socialcam Tactics – Episode 19

Adam and Cory discuss their troubles with Google+ Hangouts On Air, Pew’s survey of smartphone owners and their location-based service usage, tips for making the most of location-based service marketing, Google’s penguin update and what it means for your search engine optimization, Twitter’s effect on Google search results, new data that indicates Google+ is a ghost town and what you should do in response, GM pulling their $40 million Facebook spend, shady tactics being used by Socialcam to boost their app, and more.

Show Notes:

Slide To Unlock – Episode 18

Adam and Cory discuss Pew’s research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from MTV’s Teen Wolf, Assassin’s Creed, and Gilt Groupe, C&A adding online likes to their offline store experience, Walmart driving foot traffic in-store with an Avengers augmented reality app, Nike’s Free Face campaign and getting users to interact with your product through an engaging experience, and Uber’s on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.

Show Notes:

Make Better Online Videos – Episode 17

Adam and Cory discuss french toast and floating french bulldogs, Facebook users sharing their organ donor status, how to use broader Facebook events to start discussions on your brand page, the continued growth of mobile video social networks like Viddy and Socialcam, why Socialcam is like a computer virus, Mark Zuckerberg’s Viddy account and how that might fuel buyout rumors, five quick tips to improve your mobile videos, Viddy’s #MarchOnViddy content ideas, Pinterest’s updated group boards, Snapguides making the Pinterest publishing process easy through the new Pinterest API, Flickr and Pinterest playing nicely together, making the most of Buffer for Twitter, Dove and Honest Tea and the trend of repurposing Facebook content, and a shootout to listener Scott Roehl.

Show Notes:

Drive and Buffer – Episode 16

Adam and Cory discuss the announcement of Google Drive and how you can use cloud storage to manage collaborative editorial content, a review of Buffer for Twitter and Pinerly for Pinterest, Dominos hiring employees and letting you order a pizza through their Pizza Hero mobile game, Kiip and bringing real world rewards to mobile games, Viddy and Socialcam and the need for a short-format video content strategy, Honda’s Pintermission Pinterest campaign, and interesting Facebook Timeline examples from The Engine Is Red, Livestrong and Fanta.

Show Notes:

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